We use AI in our work. Here's exactly how, and where humans are in the loop.
Trellus uses AI tools to assist in creating the content and systems we deliver to clients. Every deliverable is reviewed, edited, and approved by a human before it reaches you.
AI assists us at various points in our process — drafting content, structuring ideas, generating options, and building workflow automations. The tools we use include large language models like Claude and ChatGPT, along with purpose-built tools for scheduling, writing, and content delivery.
AI helps us move faster and produce more without sacrificing quality. It is a tool, not the author.
Every piece of content and every system we deliver goes through human review before it reaches a client. That means:
The work you receive reflects our thinking. AI helps produce it. We stand behind it.
AI tools can produce errors, outdated information, or content that doesn't fit your context. That's why the human review step exists. We do not deliver raw AI output. But no review process is perfect — if you ever receive something that seems off, tell us and we'll fix it.
When we use AI tools to assist with your project, we may input information you've shared with us — such as your brand voice, business description, or content brief. We do not share personally identifiable information with AI tools unless it is necessary and you have been informed. For how we handle your data generally, see our Privacy Policy.
If you want to know more about how AI is used in your specific project, ask us directly. We're straightforward about it.
